Rooted in Southern California Beach Lifestyle.

LOCAL BEACH was born in Lauren’s garage in 2016 in the coastal town of Encinitas, CA. With a passion to create and share all her favorite things, Lauren loves to bring her Southern California design ideas to life. Now, after five years of thoughtful growth and nurturing, this Mom boss Family owned and operated brand can be found coast to coast. Our goal is to provide everyday people like us with the ultimate setup they need to have the best beach experiences and make memories in style.